DOOHNAV

Tajikistan · pilot for advertisers

under your control

DOOHNAV brings advertising campaigns, documents, reports and proof of play together in one digital account. Less manual work — more transparency and control.

For the first 10 strategic advertisers

Your advertising budget should not only be spent, but confirmed by delivery results.

  • A free advertiser account
  • Playback reporting and proof of play
  • One workspace for all placements

01From a manual process to a system

When every stage lives in its own chat, file or spreadsheet, the advertiser has to piece the full picture together alone.

Less operational load

  1. 01Request prices
  2. 02Agree venues
  3. 03Send the video
  4. 04Check the launch
  5. 05Request a photo report
  6. 06Collect documents
  7. 07Check delivery

Usually

Information is scattered.
Control is on you.

“Has the video gone live yet?”mediaplan_final_v3.xlsx“Could you send the act, please?”

Chats, separate files, waiting for reports and checking delivery by hand.

With DOOHNAV

One campaign.
One point of control.

Campaign
Venues and dates
Delivery
Statuses and reporting
Documents
In the workspace*

One account brings together placement information and the available control tools.

* As features are implemented and connected.

02Platform capabilities

From the agreed placement to delivery data — in one workspace.

The interface and figures are for demonstration. The pilot feature set is confirmed during the demo.

Pilot

Venues, placement periods, creatives and statuses. Information you can come back to without searching through chats.

One campaign workspace

Proof of Play confirms that the ad was played.It does not measure how many people actually saw the screen and does not guarantee sales.

PoP ≠ reach

Early adoption programme

10strategic advertisers

Be one of the first.

Become one of the first strategic DOOHNAV advertisers.

We invite ten companies to take part in the early adoption of the platform on real advertising campaigns. You get access to new digital tools, and your feedback helps set the product's development priorities.

Advertiser account

Free

Available pilot analytics

6 monthsfree

  • Personal support for onboarding and the first campaigns.
  • Priority access to new platform capabilities.
  • A chance to suggest the features you need most.
  • Access to confirmed reporting on placements on supported screens.
  • The option to agree in the contract how documented under-delivery caused by the contractor is compensated.

You pay for the advertising placement on agreed terms.

There is no extra charge for joining the pilot programme or for the account.

Analytics terms after the first six months are agreed in advance. No hidden automatic charges. The start of the free period is fixed at onboarding.

03How to start

From first contact to the first campaign

  1. 01

    Request

    You leave a request and get to know the platform's capabilities.

  2. 02

    Demo

    A DOOHNAV specialist shows the account and the available scenarios on real screens of the platform.

  3. 03

    Campaign launch

    We agree venues, dates, price and creatives. Then we launch the placement.

  4. 04

    Control and reporting

    You receive campaign progress information and proof of play within the available features.

A manager supports venue selection and launch. The level of automation depends on the features available in the pilot.

Network

Every marker on the globe is a venue with screens on the platform. On integrated screens a device on site confirms every play; partner venues still run orders themselves and upload reports — step by step, all of them are being integrated.

4

cities

176

screens

74

venues

Cities

Click a city — the globe zooms in to its streets and venues. Drag to turn it; zoom with the wheel, a pinch or the + − buttons.

04For your business

When a placement has to be clear to both marketing and management.

Practical scenarios

  • Banks and finance

    Agree a banking product campaign, fix the dates and collect proof of play for an internal report.

  • Telecom

    Run tariff messages across several venues and track delivery for each campaign.

  • Retail and FMCG

    Tie a seasonal promotion to the placement period and check that the agreed version of the video was played.

  • Real estate

    Run a long project campaign and come back to creatives, periods and reports in one place.

  • Car brands

    Agree a model launch or test-drive announcement and control the placement on the right dates.

  • International companies

    Collect the available information on a local campaign in Tajikistan for the regional or head office.

  • Advertising agencies

    Run client placements in one workspace and prepare reports based on the available confirmations.

  • Your task

    We'll show a scenario for your team.

05Questions and answers

The pilot is an early stage of the product. During the demo we confirm which features are available for your venues and campaigns.

  • For participants in the programme for the first ten strategic advertisers, access to the account is free. There is no extra charge for joining the pilot. The advertising placement itself is paid separately on agreed terms.

  • The analytics tools available in the pilot version. Their composition, supported screens and the start of the six-month period are fixed at onboarding. This is not free airtime. Analytics terms after that period are agreed in advance, with no hidden automatic charges.

  • It depends on your current arrangements with us. For a new campaign the placement terms need to be agreed; an existing client may need a supplementary agreement. We confirm the form of documents and participation terms before launch.

  • Yes. The manager helps with venue selection, creatives, agreeing terms and reporting. The account complements personal support. Not every process is automated at the pilot stage.

  • It is data on the registered playback of a creative on a connected screen. The available records and reports depend on the screen's technical support and the pilot features.

  • No. Proof of Play confirms playback, not the number of viewers. If audience estimates are provided separately for a venue, their method and limitations must be stated separately. Such estimates cannot be equated with actually measured views.

  • The team compares the agreed terms with the available confirmations and finds the cause of the deviation. How documented under-delivery caused by the contractor is compensated can be agreed in the contract in advance. Automatic compensation without contract terms is not promised.

  • Yes, a campaign can be agreed across several available venues on the platform. Inventory availability, terms and reporting support are checked when the placement is prepared.

  • Yes. Screens of independent operators connected to the platform are available through the Marketplace. The catalogue shows whose screen it is; availability, terms and reporting are checked when the placement is prepared.

  • No. You can start by requesting a demo and discussing the available scenarios. A placement is launched only after venues, dates, price, creatives and contract terms are agreed separately.

Next step — getting acquainted

Manage your advertising with more transparency

Get to know DOOHNAV and see how a digital account can simplify managing your advertising campaigns.

  • First — a demo and your questions
  • The campaign — only after agreement
  • No obligation to launch a placement

Contact the team directly

Let's start with your task

Leave your contacts and choose how you'd like to get acquainted.

Give a phone number or email so we can reach you.

Sending a request does not mean signing a contract and does not oblige you to launch a placement.