01 / Management
DOOHNAV CMS
A workspace for your advertising network.
- Registry of screens and locations
- Content, playlists and schedules
- Advertising campaign planning
- Status of connected equipment
- Playback data
- User rights and available airtime
For independent screen operators
Your screens.
Your clients.
Your rules.
Plus new opportunities.
Run your advertising network with DOOHNAV and open an extra sales channel for free airtime. Keep control — and use the technology and commercial reach of an independent platform.
An independent business. A shared technology space.
Your whole network in one windowCMS / 01
Demo interface · sample data. Feature availability is confirmed for your devices.
- One place to manage the whole network
- Extra orders through the Marketplace
- Your clients, prices and rules
- A 90-day pilot with no media box payment
01Your network's potential
The screen is already on. But is all of its potential earning money?
Good locations are only the start. Operations and sales have to work just as smoothly.
- 01
Content takes manual work
Videos, schedules and updates eat up your team's time.
- 02
The network isn't visible as a whole
The more screens you have, the harder it is to see what runs where.
- 03
Some airtime stays unsold
Time that could be sold may bring in no revenue.
- 04
Demand is limited by contacts
Large network campaigns don't always reach local operators.
DOOHNAV helps you run the business you already have and adds an extra sales channel.
02The DOOHNAV platform
Two tools. One system.
Management of your network and access to extra demand. Each tool does its own job.
02 / Extra sales
DOOHNAV Marketplace
New advertisers. Only the airtime you agree to.
- Selected screens in the catalogue
- Only agreed slots
- Extra orders through DOOHNAV
- Agreed prices and terms
- Part of network advertising campaigns
- Order and settlement records under the contract
We confirm the feature set during the demo and for the connected devices. Joining the Marketplace does not give DOOHNAV the right to sell all of your airtime.
Your screens
DOOHNAV CMSOne place to manage
- Your own campaigns
- Marketplace orders
03The core partnership principle
Your business stays yours.
Technology connects. Independence stays.
Your screens
Ownership and operation of the advertising structures stay with you.
Your clients
Your client base and history of direct deals stay in your own workspace and do not become a DOOHNAV database.
Your prices
You set the terms for your inventory within the agreed Marketplace rules.
Your airtime
Choose the screens, slots and amount of time you are ready to open for extra sales.
Your direct sales
Keep working with your own advertisers. No Marketplace commission on direct deals unless agreed otherwise.
Your control
Orders, access rights and placement rules follow the agreed terms.
DOOHNAV does not buy your screens and does not ask you to hand over your client base. We offer management technology and an extra channel for attracting advertisers.
These principles must be built into the system and fixed in the contract before commercial connection.
04A clear way into partnership
A 90-day pilot. No media box payment.
No orders — no commission and no deductions. Not a fit — return the working device with no penalty.
Pilot programme
Try it first.
During the 90-day pilot you test DOOHNAV with no upfront payment for the media box. If the Marketplace brings no orders, no commission and no equipment deductions are charged.
90days
pilot programme
pilot programme
No guaranteed sales volumes and no hidden obligations. Delivery, dismantling and liability for damage are agreed before testing starts.
- 01Technical checkWe assess compatibility, connection and the available control.
- 0290-day pilotWe connect the agreed screen and provide a media box with no upfront payment.
- 03Extra salesOn orders brought through DOOHNAV you receive 70% until the device is repaid and 80% after.
- 04Decision after the pilotContinue on agreed terms or return the working media box with no penalty.
Until the media box is paid offOn Marketplace orders
70%20%10%
OperatorDOOHNAVMedia box
After full repayment80% you / 20% DOOHNAV
In the last deduction the device share may be under 10%. The rest stays with the operator.
The terms in short
QuestionDecision
- No Marketplace orders
- No commission and no mandatory media box payments during the 90-day pilot
- Media box cost
- Repaid with an extra 10% from Marketplace orders only
- Returning equipment
- Within 90 days you can opt out and return a working media box with no penalty
- CMS after the pilot
- Free with active Marketplace participation on agreed terms
- CMS without the Marketplace
- Not provided free of charge
- Operator's own clients
- No Marketplace commission, even if you manage their ads in the CMS
The shares apply only to orders brought through the Marketplace. There is no commission on the operator's own clients. The media box remains the supplier's property until fully repaid. Installation, dismantling and specialist visits are agreed separately.
05Economics with no hidden terms
Run the numbers yourself.
Your sample calculationUSD · US dollars
Only orders brought through the DOOHNAV Marketplace.
Try a scenario
Your income from new orders
700USD
70% of the stated calculation base
OperatorDOOHNAVMedia box
- Platform commission 20%
- 200 USD
- Media box repayment up to 10%
- 100 USD
Remaining on the device400 USD
The deduction never exceeds what is left of the media box cost.
The operator's own clients are not part of the calculation: there is no commission on them.
Example from the terms: a $500 media box and a $1,000 order — the operator gets $700, commission $200, $100 goes to repayment, $400 is left to repay. Taxes and other costs are not included. The example is not a revenue forecast.
06From first call to connection
Five steps. At your pace.
First you understand the terms. Then you test the solution. Only then do we work together.
- 01
Introduction
You tell us about your network and the screens you use.
- 02
Demo
We show the CMS and what the Marketplace can do.
- 03
Compatibility
A specialist assesses the equipment and connection.
- 04
Test screen
We check content, schedules and the reporting available.
- 05
Cooperation
You run your network and, if you wish, open part of your airtime.
Connection timing is set after the technical check.
07Extra demand
You run the screens. We grow the sales channel.
The DOOHNAV commercial plan:
- Talks with major companies in Tajikistan
- Attracting international advertisers
- Working with advertising agencies
- Promoting available screens through DOOHNAV
- Offers for campaigns across locations and networks
- Building long-term partnerships
One more way to sell airtime while keeping your own sales. No guarantee of client numbers, revenue or occupancy.
08For networks of any size
Have screens? Let's talk.
Equipment compatibility and the feature set are checked individually.
09Openly about what matters
Answers first. Then the decision.
No small print. If a condition depends on your network, we say so.
No. The screens and advertising structures remain your property. DOOHNAV provides management technology and an extra sales channel. Access rights and each party's obligations are set out in the contract.
Handing over your own client base is not a condition of connection. It does not automatically become a DOOHNAV database. Workspaces, platform staff access for support and permitted use of data must be checked during the pilot and fixed in the contract before commercial launch.
Yes. You keep your direct sales and run your own clients. The operator's own clients carry no Marketplace commission — even if you manage their ads in the CMS.
You set the commercial terms for your inventory within the agreed common Marketplace rules. Prices, discounts, the commission base and the order approval process are fixed before placements start.
No. You choose the screens, slots and amount of airtime available for extra sales. You use the rest for your own campaigns. The platform does not get unlimited rights to your inventory.
The standard Marketplace commission is 20%, and only on orders brought through the platform. While the media box is being repaid, up to an extra 10% of those orders is deducted. There is no commission on your own clients. The calculation base, taxes and payout procedure are set by the contract.
The standard Marketplace commission is 20%. Temporarily, an extra 10% of orders brought through the platform goes towards repaying the media box. For example, with a $500 device and a $1,000 order, the operator receives $700, the platform commission is $200 and another $100 goes towards the device. $400 is left to repay. Once fully repaid, the commission returns to 20%. The extra deduction never exceeds the remaining device cost.
During the 90-day pilot you test DOOHNAV with no upfront payment for the media box. If the Marketplace brings no orders, no commission and no equipment deductions are charged. At the end of the pilot you can return the equipment or continue on agreed terms. No guaranteed sales volumes and no hidden obligations.
No. For the 90-day pilot the media box is provided with no upfront payment. Whether your screens need the device is decided after the technical check. The media box remains the supplier's property until its cost is fully repaid.
Yes. During the 90-day pilot you can opt out and return a working device with no penalty. Delivery, dismantling and liability for damage are agreed before testing starts.
The media box remains the supplier's property until fully repaid. If you decide not to continue, the working device is returned. What happens to any unpaid balance on exit after the pilot is agreed in the contract in advance — before testing starts.
Compatibility is checked individually. We need details of the screen, player or controller, inputs, internet and current CMS. After the check we confirm the control, schedules, statuses and reporting available for your devices specifically.
For operators actively taking part in the Marketplace and providing the agreed advertising inventory, the basic CMS comes with no separate subscription fee. DOOHNAV earns from the commission on extra Marketplace orders. The minimum number of available ad slots and the duty to keep them up to date are set in the contract.
The operator keeps their screens running and provides power and internet. DOOHNAV provides the supplied media box and technical support for its platform within the agreed terms. Installation, dismantling and specialist visits are agreed separately.
DOOHNAV combines screen management with an extra sales channel. That is why the free CMS is provided to operators as part of an active Marketplace partnership. You still decide which ad slots to offer the platform. Your own clients are served with no Marketplace commission.
10Let's start with a conversation
Don't hand over your business. Expand what it can do.
Connect your screens to DOOHNAV, see how easy management can be and open an extra channel for attracting advertisers.
- hello@doohnav.com
- +992 93 435 8383
- Dushanbe, Tajikistan